Tips on what makes a good logo

A logo has an enormous impact on the success of a business or organization. It can be the critical factor in establishing a brand identity, and it can also be used to advertise a product or company. Logos often say a lot about a company, as they are the first thing people see when they look at a website. Creating a logo for your business can be the difference between success and failure, so this blog will look at examples of great logos to help you understand what makes a good logo.  Here are a few we like, first a couple from online florists or another vesion . Finally a completely different industry, IOT Adroit IoT, pretty cool eh!

Is colour important in a logo

From a logo design standpoint, colour is one of the most critical attributes of a logo. The colours we associate with different emotions, these same colours can help us connect with the brands we like.

Should you use words in your logo

We`ve all seen the geometric logos that are cascading some text from one shape to another. These logos are known as “cascading type” logos in the graphic design world, and they have been around for centuries. But a lot of times, people mistake these logos for the ones that use words. So, the question is, should you use words in your logo?

Should your logo be just a picture

The letter-based logo is the most common choice for designers, but it can be a bit limiting. By the looks of things, that`s about to change. Nowadays, an increasing number of companies are being represented by minimalist logos that use just a single letter or number as their visual representation. The simplicity is deliberate, as symbols that use letterforms are easy to remember and easy to recreate, which means they can be used on various products.